Erika McCloud
Communications & Operations Director
Erika joined Storen Financial full-time in 2021 following three years of collaboration as our external marketing consultant. With over two decades of experience in marketing and communications, she now leads the firm’s communications, marketing, and technology initiatives, with a focus on aligning these functions to support the firm’s long-term vision and strategic growth.
In her role, Erika is responsible for overseeing multi-disciplinary teams while spearheading the development of new service lines and product offerings. She plays a critical role in shaping the firm’s strategic direction, leveraging her expertise in brand and project management to enhance operational efficiency and elevate the client experience. Erika brings a forward-thinking approach to business development, with a particular interest in scalable growth models and integrated marketing strategies.
Erika earned a Bachelor of Arts in Communication with a concentration in Advertising from Purdue University in 2003, as well as an Associate of Science in Computer Graphic Technology. Prior to joining Storen Financial, she held marketing leadership roles across multiple industries and founded a consulting business focused on helping small businesses optimize their digital presence.
She lives in Brownsburg with her husband and daughter. Outside of work, Erika dedicates much of her time to supporting her daughter’s involvement in school band activities, including marching band and year-round performances. She also enjoys reading, interior design, gardening, and cooking.
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