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What is your purpose in all of this?

So, I have a question for you… When you first started your business, why did you get into business doing what you are doing? Now, think about the reason today for doing what you are doing. Is your reason the same?

I found my reason changing as my business evolved. After selling my business, I found this was a mistake. I now ask advisory clients, what is your vision, what is your purpose in all of this? I realized that not having a vision allowed me to wander in the vast entrepreneurial wilderness. They say if you don’t know where you are going you will not know that you have arrived. Because many business owners lack vision, they end up building their business into a job instead of actually building a company. They build something that is dependent on them, instead of building something that is independent of them. They, in many respects, become a slave to their business. I know I was. It was always there as the master ready to give me the next task.

I encourage you to take a moment and think about what you have built and what direction are you heading. Are you building a company or are you building a job? If you are currently employed by yourself, but want to build a company free from your presence, then we need to talk. However, if you are self-employed and see this as how the story ends, I understand completely. But, we should still talk to make sure it has a fairy-tale ending instead of an action-packed cliff hanger finale.

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Blog by Jason P. Bailey, CPA – Business Services Manager, Senior Tax Professional

Learn more about Jason and the rest of the Storen Financial team here.